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• Goal: Long term appreciation
• Holding Period: One to six months
• Ideal Client: All investors should have long term holdings

Philosophy
The great stock market fortunes are made from investing in a balanced portfolio that gives investors exposure to under valued ideas before significant long-term moves have taken place. The ideas are derived through a combination of fundamental, technical, and behavioral analysis. The emphasis is on the fundamentals, however. One of our biggest goals is to help investors shed the trading mentality, a difficult task when everything that is beamed at them tells them to trade, to make fast money, and to be in the winners, which are defined by stocks that were up yesterday (and that presumes that those that were down yesterday are the losers).

Methodology
There are numerous elements to our fundamental analysis that includes:

Revenue trends and nuances Margin trends and nuances Earnings trends and nuances Working capital trends Cash flow trends

The implication of debt Historic valuations Relative valuation Market share trends Product pipeline innovations and trends

Technically, we are looking for formations that look like safe entry points. There are several chart formations that we consider screaming buys and sells, and there are certain signals stocks give when they are on the cusp of a tradable move. Behaviorally, we try to go against the grain by being fractionally early or avoiding jumping off bridges with the crowds.

Implementation
Typically, we are looking for two major moves with these ideas, the first takes the stock through several key resistance points, and the second comes later after the stock has been picked up by additional investors. Ideally, investors should be balanced based on industry groups and risk.

We mention stop losses on this service although, we only stop out of the model portfolio when we feel the fundamental backdrop has been altered and/or risk has increased.

There are options mentioned with this service as well. Our options approach is conservative; we normally believe investors should buy time, stay in the money, and look to exit sooner rather than later (after all options, unlike the underlying stock, have a shelf life and are extremely risky).

We believe all investors should allocate at least 70% of their portfolio to long-term ideas.

Communication and Exceptions
The Hotline is updated twice a day, before the open and then again at approximately 1:00 PM. The report comes with commentary designed to demystify the news and developments of the moment. We use charts to illustrate economic trends and work to ensure our subscribers are building a balanced portfolio. Subscribers are urged to call their representatives and have access to the research department as well.

Sample Reports- Click here to check out sample Hotline reports and the accompanying Trading Alerts.

Track Record- WStreet has been providing high percentage trading ideas with an exceptional risk/reward ratio to thousands of brokers and professional traders at over 250 firms since 1991. Check it out.

Hotline Service Profile

Updates: Approximately 9am & 1pm est daily and a daily summary at 5pm. Receive the Portfolio Approach Daily. This is your guide to building a balanced portfolio utilizing the Hotline recommendations. This report is delivered daily at approximately 5pm.

Delivery Options: website or email

Objective: near-term growth and occasional short-term trading

Holding Period: one to six months

Subscription Pricing: quarterly - $1200, annual - $4000